|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Sales |
|
|
| ||
 |
Count Down To An Advert
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me. It could work for you. COUNTDOWN TO AN ADVERT The headline must grab the readers attention. Make a promise or offer a benefit. Expand the headline in the lead paragraph. Don't waffle. You must hold the readers interest. Make sure that any information that you give is useful. Make sure your product is of interest to this particular audience. Stress all of the benefits, As many as possible. Curiosity creates interest. Solve your reader's problems. Talk to the reader as a person. If you make a promise, make sure you keep it. Decide what you want your readers to do next and ask them to do it. Make it easy for them. Ask for an action, 'click here, buy now' etc. For more information, 'Do this. Do that. Go to.' Make it easy to sign up. In the copy and at the end of the copy. Offer a freebie for signing up. (Make sure that it is relevant and of high perceived value.) Ensure that any links in the copy are working properly. If you are using an autoresponder, give them a way of contacting you. Your email address at least, your phone number will give people confidence. If you feel that I have left out something of importance, let me know. I would prefer that you email me but my phone number is there if you should need it. Bob....... About The Author Robert J Farey Bob has been on line for over five years. He loves affiliate programs because all of the technical stuff is done by the owners of the programs. Leaving him free to concentrate on the promotion side of the business. If this article has set you thinking. Please take a look at: http://www.33daystoonlineprofits.com/video/?robertjay
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
7 Pitfalls of Using Email to Sell * Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls?* Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward?Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. Are you one of those people? If so, you aren't alone. Are You a Winner or Whiner? I've found that winners say "I choose to." Whiners, on the other hand, say "I have to. Creating More Effective Proposals The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal. Why Arent They Buying? You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic. How To Sell Your Products or Services on Value And Stop Selling On Price Alone Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready to buy now, and not waste your time on those that aren't ready yet.Here's the wrong assumption to make in that situation. Sales Training from the Ghostbusters Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. Create A Killer Product by Writing Your Sales Letter First! You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! "But wait a minute (you might be thinking).. The Biggest Mistake In Selling! Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to sell the idea to someone else. When Selling, Keep It Simple Stupid! After our first half-hour telephone coaching session, when asked what he thought about our training, my client felt the learning process we had undertaken together earlier in the week, "was a bit too elementary." As a Branch Manager with over 18 years of sale experience, a supervisor who must also produce sales over and above the five representatives reporting to him, when he purchased our training, he thought that he would receive and then drill-for-skill some new and yet undiscovered selling process that would magically change his ability to produce sales. How To Improve Your Voice VOICEThe Image the customer has of the Salesperson is vital. In telesales the image is created through voice alone. Selling with Purpose Selling With Purpose What is it about selling that makes you afraid? Do you get nervous at the hint of having to sell? Is it the fear of rejection that scares you? Is it the fear of not being able to communicate effectively? Define Your Fear. What is it about selling that makes you afraid? Next question, how did you develop this fear? What is it based on? a) Many people fear sales because they're afraid of being rejected as I mention. A Stupid Question, but it has to be asked This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first. Give Up the Need to Sell Most business people will tell you that selling is not their favorite activity. Let's explore a way to look at the process of sales a bit more favorably. 10 Amazing Product Selling Formulas 1. Sell your products at a wholesale price to retail web sites. Money Does Talk! When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is buying in the wholesale cash market. Things You Need to Know Before Joining a Direct Sales Company A lot of people are very intrigued by the idea of joining a direct sales company and being able to make extra money from home. There are a few things a first-timer in direct sales should know before signing up. How To Seal The Deal In Seven Seconds Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. Why I Hate (Most) Benefit Statements Benefits are what motivate people to purchase from you, right? Not exactly. Just last week I was reviewing a rundown of product benefits with a client who is putting a new prospecting program together. A Look at Child Mannequins Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. The Benefits of Display Mannequins Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person.
|